Abbott Project Management Playbook
within the stakeholder community). Also, it is important to identify the complexity of stakeholder relationships considering the network involved and the technology used for project communication (tools available and effectiveness, how transparent is the relationship between the stakeholders, etc.). Another current need is to perform projects as agile as possible. To facilitate in a timely manner, it is important to manage the project guiding productive discussion and decision making, where teams can "walk with their own legs" rather than going through layers of management to go ahead with the project. Furthermore, as previously stated, regular interactions with the stakeholders throughout the project helps mitigate potential risk, builds trust, and supports changes, increasing the likelihood of success for the project. 2.3 P OWER /I NTEREST G RID First, when identifying the stakeholders, it is important to generate a stakeholder register, where information about them will be maintained. This information is important for future evaluations to confirm that the behavior of each stakeholder is following as expected. For a successful stakeholder management, it is not only important the identification of the stakeholders, but also determine their requisites, expectations, interests, level of influence, and, subsequently, plan how they will be managed, communicated, and have their engagement managed. Every kind of interaction with them will confirm they understand what the project is about. All the info obtained can be compressed in a matrix and should be saved in the Stakeholder Management Plan as part of the project scope.
Some highlights are:
Name
•
Interest on the project
• •
Expectations/requisites on the project
• Level of power over the activities throughout the project • Level of influence over the activities throughout the project • Necessary engagement for project development • Skills which could be useful • Responsibilities over the project • Risks related to this stakeholder • Communication method effective • Formal acceptance
After all the stakeholders’ information is collected, an analytical technique that classifies them is recommended. This classification can be included in the stakeholder register. They are usually classified in five types: • Unaware: No knowledge and no impact over the project • Resistant: Aware of the project and its impact, but resistant to changes • Neutral: Aware of the project but does not provide support or resistance • Supportive: Aware of the project and its impact and provides support to changes • Leading: Aware of the project and its impact and works with engagement for project success
14
Made with FlippingBook Digital Publishing Software