Abbott Project Management Playbook

1 P ROJECT I NITIATION , B UILDING B USINESS C ASE Building Business Case DEFINITION: What is a business case? A business case presents information to a person or group of people which persuades them to decide one way or another. • Business cases should be based on adding value to the corporation – what is the right thing for the business • Financial evaluation is one component of the Business Case; however, it is only one of many factors to consider • A Business Case should consider: o Business Need: Why is the project being proposed to be executed? o Project Scope: What is the definition of the project scope that will be delivered to meet the business need o Business Strategy: How does what is being planned align with the business strategy of the company

Business Need

Project Scope

Business Strategy

Business Case

1.1 E XECUTIVE S UMMARY The Executive Summary must provide a concise, but complete explanation of the justification for the project in as brief a manner as possible, while including all the information necessary to reach an informed decision. The Executive Summary will include the following sections:

• Proposal: Your proposal should outline the costs and benefits of the project clearly and succinctly. Ensure it contains sufficient detail to satisfy management needs. Proposals can include but are not limited to: o Project goal o Key financial and other benefits o Funding and resources, you are requesting o

Links between your project and business priorities

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