Abbott Project Management Playbook

• Business Case Template

2 I DENTIFY AND A NALYZE S TAKEHOLDERS

2.1 DEFINITION: W HAT IS A S TAKEHOLDER : Keep in mind what the “stakeholder” word means. The “stake” refers to interest, participation, while “holder” refers to the one who detains. Soon, the stakeholder is a person/community who has interest/participation on what is being done, even if only he believes that he is a stakeholder. However, there is a common habit of neglect some stakeholders during the initiation of a project who have some impact in it. What happens is they are requested only when they are needed, but, by this time, the impact is already in place. People working with projects tend to always use their own routine as reference, where they are, in most of cases, specialists, only delegating activities, not managing stakeholders. When it is necessary to work with people from other departments, other companies, government and even communities, some parts are usually left aside, and this denying has future consequences. To avoid this kind of problematic situation, it is encouraged to think about any project like it is “large” (500 hundred people, at least five different departments, international culture conflict, etc.), forcing you to think “out of the box” and list every possible stakeholder for this project. A stakeholder who is not identified during the initiation of the project might request changes later which could impact the project’s delivery.

2.2 E LEMENTS /P ROCESS /D ETAILS PMI includes the stakeholder management as one of the knowledge areas, and the PMBOK describes the details of the process involved on chapter 13 (6th Edition). This edition brings four different processes that involved stakeholder management, as shown in the picture below.

Identify Stakeholders

Plan Stakeholder Management

Manage Stakeholder Engagement

Monitor Stakeholder Engagement

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