Abbott Project Management Playbook

The position that you allocate to a stakeholder on the grid shows you the actions you need to take with them. The table below exemplifies each scenario.

Some questions will assist you when allocating each stakeholder in one of these four quadrants and on identifying which ones your key stakeholders are, such as: • What financial or emotional interest do they have in the outcome of your work? Positive or negative? • What information do they want from you, and what is the best way of communicating with them? • Who influences their opinions generally, and who influences their opinion of you? • If they aren’t likely to be positive, what will win them around to support your project? • If you don't think that you’ll be able to win them around, how will you manage their opposition? Key stakeholders need more attention. A suggestion is to use a specific color for each of the five types described above, so you can identify clearly who are the stakeholders who need your actions focused on, like in the example below.

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